LATEST ALERTS
In our latest look at the Japanese market, we find that there are now more heated tobacco than e-cigarette users. There has been a steady decline of the vape market through 2017-2019, and a larger share of sales are going through the online channel
While sales of traditional cigarettes continue to decline worldwide, PMI is increasingly relying on its heated-tobacco device IQOS to buoy up its financial results, particularly through sales in Japan and Korea
As PMI’s iQOS comes under consideration by the US FDA, we examine the hurdles it – and other – heated tobacco and e-cigarette products will have to clear to obtain authorisation for commercialisation and reduced-risk claims.
Increasing demand for smoke-free products is leading many tobacco companies to open new facilities for heat-not-burn manufacturing – in some cases, even replacing cigarettes.
New research shines a little light on how Japanese consumers are reacting to iQOS, and how HnB products compare with both combustibles and e-cigarettes on the crucial question of nicotine delivery.
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