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This report provides an overview of the South Korean heated tobacco market in terms of consumption, market size, brands and prices
Increasing demand for smoke-free products is leading many tobacco companies to open new facilities for heat-not-burn manufacturing – in some cases, even replacing cigarettes.
In our latest look at Japan, we find the country is a favoured market for heated tobacco products because regulation is much lighter on tobacco than it is on nicotine-containing e-cigs. In a country where 20% of the population smoke, heated tobacco products are regulated in a similar way to tobacco in most policy areas.
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