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Romania: big on smoking, fertile ground for HnB, less so for e-cigs

29th May 2018 - Heated tobacco market reports , Market reports |

After early growth, the vaping population of Romania has levelled out at around 200,000, just over 4% of the smoking population – but the country is a prime testing ground for heated tobacco, with IQOS, Glo and iFuse all in the market