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Japan takes the lead – but is heated tobacco equally hot everywhere?

10th November 2017 - Heated tobacco market reports , Market reports |

Web traffic has a strong correlation to sales and sales growth of the consummables inside heated tobacco products. The analysis of web traffic data therefore gives us a good indication of the direction of movement of the category and the likely growth going forwards. This report aims to gauge the success of heated tobacco products by analysing traffic to the manufacturers’ websites.