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In our in-depth look at the heated tobacco market in Switzerland, we look at the brands available, pricing, regulation and taxation and what the future may hold
A new tobacco law is likely to form the basis of future regulation of heated tobacco products and e-cigarettes in Switzerland, a country that is in Europe but outside the EU
The Swiss Federal Administrative Court has reportedly lifted the sales ban on nicotine-containing e-cigarettes issued in 2015 by the Federal Food Safety and Veterinary Office (BLV)
The Swiss Federal Council has put forward a second draft of its proposed Tobacco Act, which aims specifically to regulate e-cigarettes and heat-not-burn (HnB) devices
The Swiss market is dominated by open advanced systems mostly purchased offline. Due to the country’s nicotine ban Switzerland seems an ideal market for shake and vape e-liquids. Foreign shake and vape e-liquids, mostly imported from the U.S., are at the forefront, but several domestic e-liquid brands also produce large format nicotine-free e-liquids.
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