UK: the nicotine pouch market – consumer survey report, September 2022

TobaccoIntelligence launched a consumer survey in May 2022 to analyse the patterns among vapers and nicotine pouch users in the UK, with a sample size of 1,315 respondents. This report closely examines their nicotine pouch usage, comparing behaviour and preferences by gender, age group and status of using other alternatives.

We analysed three different groups of nicotine pouch users – current regular users, those who tried the product in the past, and ex-regular users – focusing primarily on current regular users.