US: the nicotine pouch market – consumer survey report, August 2022

TobaccoIntelligence launched a consumer survey in May 2022 to analyse the patterns among vapers and nicotine pouch users in the US, with a sample size of 2,200 respondents.

This report closely examines nicotine pouch usage, comparing behaviour and preferences by gender, age group and status of using other nicotine products.

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Table of contents

  1. Executive summary
  2. Introduction
  3. Profile of the respondents
  4. Reasons to try nicotine pouches
  5. Consumers’ patterns of usage

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