The use of traditional tobacco products has been in decline across the EU in recent decades, and with the growth of new novel nicotine products it is expected to decline further.
We conducted a recent study to gauge the economic impact of novel nicotine products in Europe, covering vapour products, heated tobacco and nicotine pouch products. Using our own databases and trackers in addition to industry sources has enabled us to draw conclusions and insights into the current state of the market.
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