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News analysis

Banner ads booked by algorithm are not exempt from ban, Danish paper told

Written by || 25th July 2022 || News analysis | Regulation and legislation | GeographiesDenmark Europe

It is the responsibility of the newspaper publisher to ensure that advertisements for tobacco products do not appear on the paper’s website through automated or algorithmic banner ad purchases, according to a recent ruling in Denmark.

The Danish Consumer Ombudsman held the publisher JP/Politikens Hus responsible for nicotine pouch ads appearing on the website for the newspaper Ekstra Bladet in violation of the country’s Tobacco Advertising Act – a ruling which led to the publisher being reported to the police.

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Freddie Dawson

Senior contributing editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the TobaccoIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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