It is the responsibility of the newspaper publisher to ensure that advertisements for tobacco products do not appear on the paper’s website through automated or algorithmic banner ad purchases, according to a recent ruling in Denmark.

The Danish Consumer Ombudsman held the publisher JP/Politikens Hus responsible for nicotine pouch ads appearing on the website for the newspaper Ekstra Bladet in violation of the country’s Tobacco Advertising Act – a ruling which led to the publisher being reported to the police.


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