Banner ads booked by algorithm are not exempt from ban, Danish paper told

It is the responsibility of the newspaper publisher to ensure that advertisements for tobacco products do not appear on the paper’s website through automated or algorithmic banner ad purchases, according to a recent ruling in Denmark.

The Danish Consumer Ombudsman held the publisher JP/Politikens Hus responsible for nicotine pouch ads appearing on the website for the newspaper Ekstra Bladet in violation of the country’s Tobacco Advertising Act – a ruling which led to the publisher being reported to the police.

Read full article
I'm already a subscriber

Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

Our Key Benefits

The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

TobaccoIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organisation