It is the responsibility of the newspaper publisher to ensure that advertisements for tobacco products do not appear on the paper’s website through automated or algorithmic banner ad purchases, according to a recent ruling in Denmark.
The Danish Consumer Ombudsman held the publisher JP/Politikens Hus responsible for nicotine pouch ads appearing on the website for the newspaper Ekstra Bladet in violation of the country’s Tobacco Advertising Act – a ruling which led to the publisher being reported to the police.
Get access to premium content that is normally only available for subscribers.
For the duration of a week, you can read our news analysis, identify market trends and understand upcoming changes in the industry, which will enable you to get ahead of your competitors.
By signing up you agree to our Terms and Conditions Please note trial access may take up to 24 hours to be granted as access must be qualified by a member of the TobaccoIntelligence team.