BAT confident Hyper X2 can add to its Glo-ing performance in HnB and oral

British American Tobacco (BAT) saw revenue from its new products category portfolio rise by 45% in the first half of the year, with good returns from its modern oral and heated tobacco portfolio, led by its brands Velo and Glo Hyper.

And there is optimism about its new Glo Hyper X2 heated tobacco device, which launched in Japan this month and will be introduced in “selected European markets” later this year.