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News analysis

BAT confident Hyper X2 can add to its Glo-ing performance in HnB and oral

Written by || 28th July 2022 || News analysis | Heated tobacco | Major brands | Modern oral | Technology and innovation | GeographiesAsia Europe Italy Japan North America United Kingdom United States

British American Tobacco (BAT) saw revenue from its new products category portfolio rise by 45% in the first half of the year, with good returns from its modern oral and heated tobacco portfolio, led by its brands Velo and Glo Hyper.

And there is optimism about its new Glo Hyper X2 heated tobacco device, which launched in Japan this month and will be introduced in “selected European markets” later this year.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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