Heated tobacco products are regulated in Bulgaria by the Law on Tobacco and Tobacco Products (Tobacco Law), which was amended in 2016 by transposing the TPD. According to TobaccoIntelligence data, in 2022 the estimated heated tobacco market share in the Bulgarian tobacco market was 9.6%, showing a major increase in recent years from 4.5% in 2019.

This report provides a detailed overview of the current regulatory framework in place for heated tobacco products in Bulgaria, covering all policy areas.

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Table of contents

  1. Executive summary
  2. Outlook
  3. Bulgaria: the basics
  4. National regulatory framework
  5. Age restrictions
  6. Product restrictions
  7. Labelling and packaging
  8. Obligation to notify
  9. Retail channel restrictions
  10. Public usage
  11. Advertising and marketing
  12. Taxation
  13. Sanctions
  14. Relevant laws
  15. Relevant bodies

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“ Bulgaria: heated tobacco regulation, March 2023 ”

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