Estonia: HnB, oral tobacco and nicotine pouch regulation, May 2022

Amendments to the Tobacco Act, approved on 4th May 2020, specifically regulated heated tobacco in Estonia by introducing an exemption from the ban on the sale of smokeless tobacco for novel smokeless tobacco products. Since the beginning of 2021 there have been no major changes, and the only bill (412 SE) presented to amend the legal framework was rejected in the first reading.

This report provides a detailed overview of the current regulatory framework for heated tobacco, oral tobacco and nicotine pouches, covering all policy areas from product restrictions and retail channels, to labelling and packaging, advertising and taxation.

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Table of contents

  1. Executive summary
  2. Outlook
  3. Estonia: the basics
  4. National regulatory framework
  5. Age restrictions
  6. Product restrictions
  7. Labelling and packaging
  8. Obligation to notify
  9. Retail channels restriction
  10. Public usage
  11. Advertising and marketing
  12. Taxation
  13. Enforcement
  14. Relevant laws
  15. Relevant bodies

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