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News analysis

France shifts stance on nicotine pouches, paving the way for a potential ban

Written by || 20th February 2025 || News analysis | Modern oral | Politics & policy | Regulation and legislation | Snus | Tax | GeographiesEurope France Sweden

In a sharp policy reversal, France has dropped plans to tax nicotine pouches. It is now likely to pursue an outright ban through future legislation or decree, following the Senate’s adoption of the 2025 Social Security Budget Bill – which has excluded any new excise tax on these products.

Former French health minister Geneviève Darrieussecq announced in October 2024 her intention to ban nicotine pouches, citing public health concerns and their increasing use among young people. However, this proposal sparked heated debate, with experts and organisations warning that an outright ban could be counterproductive and drive consumers towards the black market or more harmful alternatives.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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