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Germany is one of the leading heat-not-burn (HnB) markets in the world, and is the country with the fifth largest market size globally according to TobaccoIntelligence’s database. Due to the importance of the German market, we carried out a consumer survey during the first quarter of 2022 in order to study the consumption and behavioural patterns of heated tobacco users in the country. This report presents the most important findings from the survey.

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Lucas Tremlett

Head of data
Lucas holds a Bachelor’s degree in philosophy, politics and economics (PPE) from Erasmus University College in Rotterdam, and a Master’s in Political and Electoral Analysis from Carlos III University in Madrid. He has previously worked at Kieskompas, a polling company based in Amsterdam, Fundación Alternativas, a think-tank based in Madrid, and IO Investigación, a market research company also in Madrid. He has experience in academic and market research.

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