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News analysis

Haypp Group eyes opportunities for reduced-risk products in Europe

Written by || 14th December 2023 || News analysis | Financial results | Major brands | Marketing and retailing | Modern oral | Snus | GeographiesAustria Europe Germany Norway Sweden Switzerland United Kingdom United States

Haypp Group, an online retailer of reduced-risk products, will look to expand into new categories and European markets following the success of a vaping pilot in the UK.

The company said it would look to re-invest 1% to 2% of its adjusted earnings before interest and taxes (EBIT) through to 2025, in the hopes of significantly increasing longer-term profits. Chief financial officer Peter Deli said the company could see significantly better margins. For example, in the UK, the company estimated it could see nicotine pouch margins of 29% and vaping retail margins of 47%.

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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the TobaccoIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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