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The heated tobacco market is far less fragmented than other alternative tobacco product markets, with a small group of large tobacco companies dominating the landscape. That said, owing to the growing success of these type of products, smaller companies are beginning to enter the competing market. In the two biggest heated tobacco markets in the word – Japan and South Korea – there are many compatible products available, and TobaccoIntelligence had a look into the available compatible hardware devices and consumables.
