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News analysis

IQOS modified risk order points to growth in tobacco alternatives market

Written by || 13th July 2020 || News analysis | Iqos | GeographiesNorth America United States

The US FDA's granting of modified risk status to PMI's IQOS system suggests possible future competition in the tobacco alternatives market, experts have told TobaccoIntelligence
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TobaccoIntelligence

This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

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