Free Trial

More results...

Filter by Content types
Regulatory data
Regulatory reports
Market reports
News analysis

Alerts LATEST ALERTS

  • Indonesia Health ministry team leader wants plain packaging to protect young people ...
  • Austria - Czech Republic - Greece - Italy - Poland - Romania - Slovakia Austrian glycerol ban creates controversy ...
  • Poland Polish Council presidency would move on tobacco and substitutes taxes ...
  • France Senate adopts budget bill, with no nicotine pouch tax introduced ...
  • Chile Developing decree for law regulating HTPs published today ...
  • Georgia US - United States Bill amending tax law introduced that would affect HTPs ...
  • Bangladesh Government to develop a policy to control tobacco production ...
  • Iowa - United States Bill imposing taxes on certain nicotine products is introduced ...
  • Arkansas - United States Bill establishing e-cig directory system is introduced ...
  • Portugal ÚNICO granted licence to manage single-use plastics ...
  • Russia Government discussing tobacco trade reforms ...
  • Philippines HPAAC calls on Senate to reject tax bill ...
View all
Heated tobacco market reports

Italy: the heated tobacco market – consumer survey report, February 2025

Written by || 17th February 2025 || Heated tobacco market reports , Market reports | Flavours | Heated tobacco | Herbal heated products | Major brands | Market sizes | Pricing | Tobacco-free | GeographiesEurope Italy

The Italian heated tobacco market has been leading in the European market since 2015 and is the biggest market by value in the continent. The estimated market size is $4,500m – reflecting a 15% increase from 2023, which correlates with the usage rate growth seen from 9% in 2023 to 17% in 2024. Projections indicate continued growth, potentially reaching 9.7% by 2025.

This report presents the findings from a consumer survey TobaccoIntelligence conducted in Italy from July to August 2024, gathering insights about user preferences, brand prevalence, consumption habits, and cross-usage with other nicotine products.

Free sample

Download a free sample page of the report

Italy: the heated tobacco market – consumer survey report, February 2025

"*" indicates required fields

Name*
*
This field is for validation purposes and should be left unchanged.

I'm already a subscriber

Lola Gasull

Market analyst
Lola, who is from Barcelona, pursued a double degree in Law and Economics at Pompeu Fabra University. Her academic journey has equipped her with a solid foundation in legal and economic principles, providing her with a rounded perspective on business dynamics. With a background in finance, sales analysis and forecasting, Lola brings a diverse skill set to the table.

Our Key Benefits

The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

TobaccoIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organisation

Thanks for getting in touch with us

Please leave your enquiry and we will get back to you within 24 hours

"*" indicates required fields

Name*
*
This field is for validation purposes and should be left unchanged.

Sign up to our newsletter

Stay up-to-date with key market trends and regulatory news and receive complimentary data on a regular basis.

"*" indicates required fields

Name*
*
This field is for validation purposes and should be left unchanged.