Japan was one of the first, and has always been one of the most prominent, heated tobacco markets, and currently has four of the Big Tobacco brands present on the market. This report offers a full overview of the Japanese market, providing analysis of the main brands and their products, as other available brands, information relating to market share and distribution, and discussion of prices and affordability.

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Table of contents

  1. Executive summary
  2. Background
  3. Heated tobacco brands
  4. Market size
  5. Distribution
  6. Prices and affordability

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