Author: Veronika Sianko

Heated tobacco usage in Japan: a consumer survey

Written by Veronika Sianko || 13th June 2018 || Market reports |

Heated tobacco, or HnB, has been booming in Japan since the launch of IQOS in 2014. Here we examine the results of an in-depth survey conducted by TobaccoIntelligence into the habits and opinions of HnB...

Japan market fragmented with sales concentrated online

Written by Veronika Sianko || 15th June 2017 || Market reports |

Executive summary Electronic cigarettes have started to gain popularity after a sharp increase in tobacco taxes. The market of reduced-risk products in Japan seems to be dominated by heated tobacco rather than e-cigarettes, with iQOS leading the market...