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Market report: heated tobacco market continues to grow in Portugal

Portugal is a western European country with over 10m inhabitants. The last Eurobarometer indicates that a quarter of the Portuguese population are smokers, which is slightly below the EU average. Philip Morris International (PMI) launched IQOS in December 2015 and in Q3 of 2016, widened its distribution points and started selling its products all over the country. Since then, heated tobacco – only represented by IQOS in Portugal – has reached high levels of popularity online. This report offers an overview of the market in Portugal, including market size and background as well as product availability and the results of our offline retail survey.

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Carlo Infurna

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