The Czech Republic is one of the major nicotine pouch markets in Europe, with an estimated 104,000 current users and a market size of CZK1,825m (€73.5m) in 2021. The nicotine pouch category has grown rapidly in Europe in recent years due to the introduction of pouches that do not contain tobacco and therefore do not fall under the same legislation as snus – which has been banned in Europe since 1992 (with the exception of Sweden).

This report offers an overview of the nicotine pouch market in the Czech Republic, covering everything from market size to sales channels and pouch features.

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Pia Trnovec

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