With more than a third of its population being smokers, Serbia is one of the most attractive European markets for heated tobacco. This full-length market report provides a detailed overview of the current heated tobacco market in Serbia, covering all areas from market size and distribution channels to availability and perception, as well as a closer look at the main brands on the market.
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Table of contents
- Executive Summary
- Background
- Market size
- IQOS and Glo
- Distribution network
- Comparison between offline and online channel
- Marketing
- Offline research
- Availability of heated tobacco products
- Perception of the heated tobacco market by the traditional retail
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