With more than a third of its population being smokers, Serbia is one of the most attractive European markets for heated tobacco. This full-length market report provides a detailed overview of the current heated tobacco market in Serbia, covering all areas from market size and distribution channels to availability and perception, as well as a closer look at the main brands on the market.

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Table of contents

  1. Executive Summary
  2. Background
  3. Market size
  4. IQOS and Glo
  5. Distribution network
  6. Comparison between offline and online channel
  7. Marketing
  8. Offline research
  9. Availability of heated tobacco products
  10. Perception of the heated tobacco market by the traditional retail

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“ Market report: tobacco-alternative products thrive in Serbia ”

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