Nicotine pouch rules single out Redmuule in Italy, but ADM says others may be next

Packaging restrictions introduced by an Italian Ministry of Health decree are intended to apply only to the specific brand of nicotine pouches mentioned in the decree, but similar measures could be implemented for other brands as well, the Customs and Monopolies Agency (ADM) told TobaccoIntelligence.

The sale of pouches in Italy had been suspended since March but was reversed in a November decree that named Redmuule specifically and also included a variety of additional requirements, such as ensuring products are sold in child-resistant packaging.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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