PMI’s smoke-free momentum continues to build in 2024, fuelled by Iqos and Zyn

Philip Morris International (PMI) continued reporting its smoke-free momentum in the first quarter of 2024, announcing 25% organic growth in net revenues and 38% in gross profit – with strong contributions from Iqos and Zyn.

The tobacco company highlighted that Iqos Iluma was a crucial driver of this progress and is now available in 64 markets, representing nearly 100% of Iqos volumes outside Russia.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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