Broad regulation of heated tobacco, including taxation, looks set to remain unchanged in Croatia for the presently foreseeable future. This stability could encourage growth in the market.

Heated tobacco products are regulated by the Law on Restriction of Tobacco and Related Products of May 2017, which transposed the EU Tobacco Products Directive (TPD) into national law. This legislation takes a stringent approach to heated tobacco, making it equivalent to conventional tobacco products in respect to retail, advertising and public usage.

In addition, the Electronic Media Act bans the advertising of tobacco products on TV, radio, the internet, and other audiovisual media, while the Excise Duties Act covers the excise tax on heated tobacco consumables.

The government has not revealed any plans to introduce a special framework for nicotine pouches or to legalise snus.

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Marija Obradovic

Head legal analyst
Marija is an international regulatory specialist. She has worked in Spain and Serbia on a broad range of national and cross-border policy issues, dispute resolution and rule of law. She holds an LLB law degree from the University of Belgrade and a Master’s in International Security from Institut Barcelona d’Estudis Internacionals. Marija drives legal analysis for TobaccoIntelligence globally. She has developed a number of data products and policy tracking tools such as our daily alerts, Regulatory Burden Index, and the Compliance Calendar, among others.

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