Italy was one of the first major markets for heated tobacco, which was first regulated and categorised in 2014 with the Legislative Decree 188/2014 which modified the Legislative Decree 504/1995 art. 39 bis. This decree introduced a definition of these products for tax purposes, “inhalation tobacco without combustion”, and included heated tobacco in the category of manufactured tobacco products for tax purposes. The TPD-implementing decree, Legislative Decree 6/2016, defines these products as novel smokeless tobacco products. This report offers a thorough analysis of the current regulatory regime in place for heated tobacco products in Italy.

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Table of contents

1 Executive summary 2 Regulatory landscape 3 National regulatory framework 4 Age restrictions 5 Product restrictions 6 Labelling and packaging 7 Obligation to notify 8 Retail channel restrictions 9 Public usage 10 Advertising and marketing 11 Taxation 12 Enforcement 13 Relevant Laws 14 Relevant Bodies

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“ Regulatory report: Italy – heated tobacco, June 2020 ”

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