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Heated tobacco market reports

Romania: the heated tobacco market – consumer survey report, April 2025

Written by || 22nd April 2025 || Heated tobacco market reports , Market reports | Heated tobacco | Herbal heated products | Major brands | Marketing and retailing | Pricing | GeographiesEurope Romania

Projections for the heated tobacco market in Romania in 2025 estimate continued growth with the heated tobacco user population expected to increase by 12% by the end of 2025.

To further explore user preferences, brand prevalence, consumption habits, and cross-usage with other nicotine products, TobaccoIntelligence conducted a consumer survey in Romania in August 2024, gathering responses from 507 respondents, providing a nationally representative coverage. All survey respondents are current regular heated tobacco users, which is defined as someone who uses heated tobacco products at least once a week.

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Romania: the heated tobacco market – consumer survey report, April 2025

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Lola Gasull

Market analyst
Lola, who is from Barcelona, pursued a double degree in Law and Economics at Pompeu Fabra University. Her academic journey has equipped her with a solid foundation in legal and economic principles, providing her with a rounded perspective on business dynamics. With a background in finance, sales analysis and forecasting, Lola brings a diverse skill set to the table.

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