Swedish Match was the clear winner in this year’s Tobacco Transformation Index, a project of the Foundation for a Smoke-Free World (FSFW) which seeks to rank major tobacco companies on their shift toward reduced-risk products (RRPs).
But there were positive signs for the reduced-risk sector across the Index as a whole, with ten companies’ overall scores rising while only five declined, although the rankings themselves barely varied from the previous edition of the Index in 2020.
Before joining ECigIntelligence in early 2014 as one of its first employees, Barnaby had a 30-year career as a reporter and editor for newspapers, magazines and online services, working in Canada, the US and the Middle East as well as his current British location. He has edited publications covering fields including technology and the advertising industry, and was launch editor of the first large daily online news service in the British regional media. Barnaby also writes on classical music and film for a number of publications.
Barnaby manages the editorial and reporting teams and works closely with the analyst teams, to ensure that all content meets high standards of quality and relevance. He also writes for the site occasionally, mostly on science-related issues, and is a member of the Association of British Science Writers.
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