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TobaccoIntelligence takes an overview of recent market developments for PMI’s IQOS heated tobacco system, revealing which countries have the biggest growth, who is likely to use the device and what the future might hold
Tax revenues from e-cigarettes and heat-not-burn (HnB) products raised €172.6m in Italy in 2018, a big increase over previous years. Meanwhile, there are fresh doubts over the political future
In the growing Italian heated tobacco market two big brands are vying for shelf-space: IQOS and Glo
After several weeks of hectic negotiations between the Lega and Five Star Movement parties – both of which have expressed a commitment to vaping – the new coalition has finally taken power in Italy
Our latest report on the state of the e-cigarette market in Italy finds that strict regulation has caused a fall in the size of the market – but not as steep as the fall in vaper numbers, as those still vaping are paying more
PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers?
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