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How PMI creates brand awareness for IQOS in Italy

Written by TobaccoIntelligence || 22nd November 2017 || Heated tobacco market reports , Market reports | Heated tobacco | IQOS | Geographies: Europe Italy

tobaccointelligence

PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers? ...

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