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How PMI creates brand awareness for IQOS in Italy

Written by TobaccoIntelligence || 22nd November 2017 || Heated tobacco market reports , Market reports | Heated tobacco | IQOS | Geographies: Europe Italy

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PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers? ...

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