The Tobacco and Related Products Regulations 2016 introduced a special category of tobacco – novel tobacco product, which is defined as a product supplied after May 2014, different from tobacco, cigarettes, cigars, cigarillos, hand rolled tobacco, pipe or waterpipe tobacco, chewing, nasal or oral tobacco. By the end of 2022, a new tobacco control plan will be published. While it may result in regulating nicotine pouches, it is unlikely that it proposes legalisation of snus or strengthening of the heated tobacco rules.

This report offers an overview of the current regulatory framework in place in the UK for heated tobacco, snus and nicotine pouches, covering all areas from product and labelling and packaging restrictions, to notification, advertising and taxation.

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Table of contents

  1. Executive summary
  2. Outlook
  3. UK: the basics
  4. National regulatory framework
  5. Age restrictions
  6. Product restrictions
  7. Labelling and packaging restrictions
  8. Obligation to notify
  9. Retail channel restrictions
  10. Public usage
  11. Advertising and marketing restrictions
  12. Taxation
  13. Relevant bodies
  14. Relevant laws

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“ UK: HnB, oral tobacco and nicotine pouch regulation, April 2022 ”

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