UK: HnB, oral tobacco and nicotine pouch regulation, April 2022

The Tobacco and Related Products Regulations 2016 introduced a special category of tobacco – novel tobacco product, which is defined as a product supplied after May 2014, different from tobacco, cigarettes, cigars, cigarillos, hand rolled tobacco, pipe or waterpipe tobacco, chewing, nasal or oral tobacco. By the end of 2022, a new tobacco control plan will be published. While it may result in regulating nicotine pouches, it is unlikely that it proposes legalisation of snus or strengthening of the heated tobacco rules.

This report offers an overview of the current regulatory framework in place in the UK for heated tobacco, snus and nicotine pouches, covering all areas from product and labelling and packaging restrictions, to notification, advertising and taxation.

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Marija Obradovic

Head legal analyst
Marija is an international regulatory specialist. She has worked in Spain and Serbia on a broad range of national and cross-border policy issues, dispute resolution and rule of law. She holds an LLB law degree from the University of Belgrade and a Master’s in International Security from Institut Barcelona d’Estudis Internacionals. Marija drives legal analysis for TobaccoIntelligence globally. She has developed a number of data products and policy tracking tools such as our daily alerts, Regulatory Burden Index, and the Compliance Calendar, among others.

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