Tobacco industry legal challenges to the proposed US ban on menthol-flavoured conventional cigarettes are expected but will only likely delay rather than reverse the implementation of the ban, according to a legal expert.
The ban on menthol flavouring in cigarettes and all flavoured cigars would be one of the most consequential tobacco control steps taken by the US Food and Drug Administration (FDA) in recent memory.
However, a delay until March this year plus the likelihood of further delays from tobacco company legal challenges make the ban’s potential timeline uncertain – though its eventual entry into force is thought to be inevitable, no matter what actions tobacco companies take.