Tobacco-free herbal sticks are expected to continue growing in popularity thanks to potential price and flavour range advantages over heated tobacco products.

Herbal heated products will, in many cases, be spared from increasing taxes on tobacco-related products in Europe and also offer the advantage of not being covered by the EU ban on heated tobacco flavours. Member states had to transpose the ban into national law by 23rd July 2023, although, as TobaccoIntelligence trackers show, many of them are late.


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