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News analysis

BAT unveils Velo Plus, a new synthetic nicotine pouch to hit US markets in 2025

Written by || 18th October 2024 || News analysis | Major brands | Modern oral | Regulation and legislation | GeographiesEurope North America United Kingdom United States

In a move that could reshape the nicotine market, British American Tobacco (BAT) has announced Velo Plus – a new line of synthetic nicotine pouches. Set for a 2025 launch, the product marks one of the first significant uses of synthetic nicotine by a major tobacco company in the US.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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