Due to the success of heated tobacco products in the country, TobaccoIntelligence conducted a consumer survey in July 2020 in order to study the heated tobacco users’ preferences, brand’s prevalence, and the channels where these products are popular. The survey got 192 responses, with almost 90% of the respondents being regular heated tobacco users. Greece is the fourth largest market in the world for heated tobacco products.
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Table of contents
- Executive Summary
- Introduction
- Product awareness and heated tobacco status
- Smoking and vaping amongst heated tobacco users
- Heated tobacco users – how the journey started
- Heated tobacco users – trial info
- Most popular brand and hardware
- Heated tobacco consumables
- Purchase channels
- Heated Tobacco experience
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