Heated tobacco products have become a successful alternative to smoking in Greece and the country is considered one of the most successful and fast-growing heated tobacco markets not only in Europe but worldwide. This page will help you understand everything you must consider to succeed in the Greek market.
Heated tobacco and modern oral tobacco in Greece
Being the country with the highest proportion of smokers in the EU, in mid-2020 approximately 5.9% of the total adult population of Greece consumed heated tobacco products, both regularly and occasionally, according to the latest data from TobaccoIntelligence.
Greece became a party to the World Health Organization Framework Convention on Tobacco Control (WHO FCTC) in January 2006.
Heated tobacco products are considered by the Ministry of Health as “non-smoking new tobacco products” which are described by law as tobacco products consumed without a combustion process and which have been marketed after 19th May 2014.
Snus and other traditional oral tobacco products, except for chewing tobacco, are prohibited. These products are described as products made wholly or partly from tobacco, powder or particular material or in any combination of these forms, particularly products in single-dose pouches or porous pouches.
Tobacco-free nicotine pouches (modern oral)
Article 96 of Law 4600/2019 prohibited tobacco-free pouches along with chewing tobacco, by defining them as “tobacco substitutes”. This article also contained a prohibition on shake and vape products, and, after several efforts from the local industry trying to ensure that the ban was not implemented, Law 4715/2020 finally repealed the entire article. Consequently, “other nicotine products” remained outside the scope of “new tobacco products” and mostly unregulated.
At the same time, this law established a procedure for heated tobacco products and “other nicotine products” to be packaged and advertised with “scientifically substantiated” claims of lower risk or toxicity compared to conventional cigarettes, if approved by the Ministry of Health.