Czech Republic: heated tobacco market snapshot, February 2024

Heated tobacco products landed for the first time in the Czech Republic in 2017. Currently, the most relevant global brands – Iqos, Glo, Lil, Pulze and Ploom – are present in the Czech market.

While heated tobacco devices are classified as consumer products, heated tobacco sticks are regulated as traditional tobacco across different policy areas. Distance sales are allowed. Flavours, on the other hand, were banned in 2023, following the EU directive. In June 2023, the Czech president signed into law a bill introducing the flavour ban for heated tobacco products in to the country. That law then came into effect on 23rd October 2023.

This market snapshot offers an overview of the heated tobacco market in the Czech Republic, covering retail channels, pricing and product characteristics.

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Julian Bobadilla

Head of market analysis
Julián was born in Bogotá, Colombia, where he obtained his Bachelor’s degree in Business Administration from the Universidad Pontificia Javeriana. He has worked in the financial and oil distribution sectors, mainly in controlling and financial analysis positions. He holds a Global MBA, focused on Sustainable Businesses, from the Bologna Business School in Italy.

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