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News analysis

Ploom X international expansion has helped to boost JTI’s Q3 performance

Written by || 31st October 2023 || News analysis | Financial results | Heated tobacco | Major brands | Marketing and retailing | Asia Czech Republic Europe Greece Hungary Italy Japan Kazakhstan Lithuania North America Philippines Poland Portugal Romania Russia Switzerland Taiwan United Kingdom United States

Japan Tobacco International (JTI) enjoyed a solid performance in the third quarter of the year, partially related to its Ploom X heated tobacco product geographic expansion.

JTI president and CEO Masamichi Terabatake told investors the company is accelerating investments in the heated tobacco segment, where international expansion has been proceeding as planned.

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