Greece is considered one of the most successful and fast-growing heated tobacco markets not only in Europe but worldwide. The following report shows how each heated tobacco brand appears in the most important social media channels in Greece and the opinions that users and non-users have about them.

As in most the developed countries, social media plays a key role in society. In Greece, 59% of the total population are active social media users, and the number of new users continues to increase. Facebook and Instagram are the main social media networks, followed by Twitter. For that reason, this report focuses on how Iqos and Glo behave in these particular channels and what topics are mostly discussed.

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Table of contents

  1. Executive summary
  2. Introduction
  3. Social media usage
  4. Instagram
  5. Facebook
  6. Twitter

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