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Heated tobacco market reports

How PMI creates brand awareness for IQOS in Italy

Written by || 22nd November 2017 || Heated tobacco market reports , Market reports | Heated tobacco | Iqos | GeographiesEurope Italy

PMI launched its IQOS heated tobacco product in Italy in 2014. So what sales and marketing strategies has the company used to introduce the brand to Italian consumers?
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This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

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