A ban on all oral tobacco products except chewing tobacco is established in the Tobacco Products Directive (TPD)-implementing decree, Legislative Decree 6/2016. Nicotine pouches were regulated in February 2022 with the approval of Law 15/2022, which created a new taxable product category in legislative Decree 504/1995, bringing them under the control of the Customs and Monopolies Agency (ADM). Nicotine pouches do not fall under the TPD-implementing decree, and so are not considered either tobacco or tobacco-related products.

This report provides a comprehensive overview of the current regulatory framework in place in Italy for oral tobacco and nicotine pouches, covering all policy areas.

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Table of contents

  1. Executive summary
  2. Outlook
  3. Italy: the basics
  4. National regulatory framework
  5. Age restrictions
  6. Product restrictions
  7. Labelling and packaging
  8. Obligation to notify
  9. Retail channel restrictions
  10. Public usage
  11. Advertising and marketing
  12. Taxation
  13. Enforcement
  14. Sanctions
  15. Relevant laws
  16. Relevant bodies

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“ Italy: oral tobacco and nicotine pouch regulation, April 2023 ”

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