Executive summary Electronic cigarettes have started to gain popularity after a sharp increase in tobacco taxes. The market of reduced-risk products in Japan seems to be dominated by heated tobacco rather than e-cigarettes, with iQOS leading the market for heated tobacco. Nicotine-containing e-cigarettes require a pharmaceutical licence. However, importing for individual purposes is allowed. The Japanese e-cig market can be » Continue Reading.
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Veronika Sianko

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