Italy is one of the countries where heated tobacco brands have the most social media accounts. This report examines the strategy of both IQOS and Glo in relation to the most important social networks in Italy, as well as opinions expressed online by Italian users about the brands. Facebook, Instagram and Twitter are the main social media platforms used for analysis, however, other platforms such as YouTube and TikTok are also referenced.

Free Sample

Table of contents

1 Executive Summary 2 Introduction 3 Social media usage 4 Instagram 5 Facebook 6 Twitter 7 Other

Need help?

Contact a sales representative right now and don’t wait

Erik Galavis
+34 654 320 547
Email Erik

Restricted content. Do you want to read more?

Request report

Interested in buying?
Request more information


Visit store

Check out our reports
available for purchase

Shop reports

Get a free sample of this report:

“ Market report: heated tobacco and social media in Italy ”

    Buy report request information:

    “ Market report: heated tobacco and social media in Italy ”