Market report: heated tobacco in Slovakia

Slovakia is one of the leading heated tobacco markets in Europe, and sixth in the world in terms of heated tobacco’s market share. It is continuing to grow, and its popularity could be attributed to factors such as a high smoking rate and a fairly undeveloped e-cigarette market. This report takes a closer look at Slovakia’s heated tobacco market, examining areas such as market size, marketing techniques, IQOS distribution, as well as a discussion of the results of a survey about how widely available IQOS is in the tobacconist channel in the country.