Market report: heated tobacco market still to fully develop in Romania

In a country with such high smoking rates as Romania, tobacco alternatives have a huge potential to penetrate the market. IQOS was launched in Romania in February 2016, while Glo followed in December 2017. Despite the difference in time, both brands had similar popularity scores until 2017, when IQOS clearly started to become the heated tobacco brand leader. This report offers a full overview of the market in Romania, covering everything from market size and brand awareness, to distribution channels and marketing.