Market report: high potential for heated tobacco in Czech Republic

The implementation of a public smoking ban on 31st May 2017 and continuous increases in retail price and taxes over the years seems to be making the Czech Republic smoking population conscious of quitting traditional cigarettes for good – or, at least, to try other alternatives. According to the last data available of Eurobarometer in 2017, more than a third of Czechs are smokers. This report provides a comprehensive overview of the current market in the Czech Republic, covering distribution networks, top brands, marketing and more.

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Table of contents

  1. Executive Summary
  2. Background
  3. Market size
  4. IQOS and Glo
  5. Distribution network
  6. Official websites
  7. Marketing
  8. Offline research
  9. Devices and consumables
  10. Retailer perception of the heated tobacco market

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