Regulatory report: Sweden – heated tobacco, snus, nicotine pouches

Heated tobacco is largely regulated in Sweden as a traditional tobacco product. Tobacco-containing snus is legal in Sweden, a country where it is widespread and the only one in the EU that allows it, while tobacco-free nicotine pouches are currently subject only to general consumer laws. This report provides a detailed overview of the current regulatory regime for these products in Sweden, covering everything from labelling and packaging requirements, retail channel restrictions and product restrictions, to taxation, notification and sanctions.

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Table of contents

  1. Executive summary
  2. Regulatory landscape
  3. National regulatory framework
  4. Age restrictions
  5. Product restrictions
  6. Labelling and packaging
  7. Obligation to notify
  8. Retail restrictions
  9. Public usage
  10. Advertising and marketing
  11. Taxation
  12. Sanctions
  13. Relevant laws
  14. Relevant bodies

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