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Santa opening an advent calendar and people taste-testing nicotine pouches on TikTok is not acceptable marketing, says the Swedish Consumer Agency, which is suing Westridge Group for breaking the legal requirements for nicotine product ads
Social media influencers to market nicotine pouches has been drawing media attention, but the marketing of pouches in the UK remains rather unregulated
Italy is one of the countries where heated tobacco brands have the most social media accounts. This report analyses the accounts of IQOS and Glo, looking in particular at Facebook, Instagram and Twitter
Promotional activity of various kinds, some of it highly creative, has helped PMI expand the global market share for IQOS – but not without a share of controversy
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