This report presents insights and findings from the survey data collected from a sample of offline retailers in nine European countries. The primary objective of the survey was to assess the availability of heated tobacco products (HTPs), the popularity of available flavours, and to identify product and brand trends. Particular attention was given to consumable flavours to assess the impact of the EU’s flavour ban approved in November 2022.
This report highlights key insights from the survey, providing a comprehensive overview of the general trends in the European heated tobacco market.
Lola, who is from Barcelona, pursued a double degree in Law and Economics at Pompeu Fabra University. Her academic journey has equipped her with a solid foundation in legal and economic principles, providing her with a rounded perspective on business dynamics. With a background in finance, sales analysis and forecasting, Lola brings a diverse skill set to the table.
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